Typography

Our warm typography pairs perfectly with our tone of voice, reflecting the thoughtful, human spirit of the brand.

Brand typeface

Bagoss

Our typeface is a characterful and hardworking sans serif inspired by our brand concept. It is fully optimised for use across all digital and print executions to create a consistent experience.
Light Regular Medium

Specimen

Our letterforms contain unique design details. Use the specimen below to familiarise yourself with our brand typeface.
Aa
Bb
Cc
Dd
Ee
Ff
Gg
Hh
Ii
Jj
Kk
Ll
Mm
Nn
Oo
Pp
Qq
Rr
Ss
Tt
Uu
Vv
Ww
Xx
Yy
Zz
1
2
3
4
5
6
7
8
9
0

Aa

Supporting typeface

Inter

When we cannot use Bagoss please revert to using Inter. It was designed to work well on screens as a UI font and features a large x-height. It should never live outside digital applications.

Type hierarchy

Digital

It’s important to follow our type hierarchy. This ensures that our communications are consistent and impactful.
Hierarchy Example

Print

It’s important to follow our type hierarchy. This ensures that our communications are consistent and impactful.
Hierarchy Example

Things to avoid

01

Do not stretch, distort or add any effects to the type.

02

Don’t use our type styles for anything other than their intended purpose.

03

Don’t track type or apply leading outside of guidance.

04

Do not use unspecified colours.

Next section Graphic system