Logo

Overview

Our bespoke symbol and wordmark evoke our brand concept. They are confident while retaining a sense warmth and contemporary design.

Clear space

When using our logo assets, always give them room to breathe. A recommended clearspace is indicated below. Remember to always use the artwork supplied.

Minimum size

Follow the guidance below to make sure both our wordmark and symbol are legible on every application we produce.

Digital

On our product, we should use our wordmark to retain brand equity. Once within the app we can revert to using our symbol.
See the examples below as a reference.

Print

We should use our wordmark as the main logo asset in our applications to retain equity. For certain print applications such as a wheatpaste, we can use the symbol as the hero asset.

Placement

These examples show recommended logo placement in layouts and artwork. Always ensure there is a sufficient amount of space around our logo so it has room to breathe. For more guidance refer to the layout section.

Small scale usage

We use the same margin rule for small scale usage, for example social avatars or app icons. Changing the background allows flexibility for Customer and Broker.

Descriptor

When creating further descriptor lock-ups, follow the rules below to make sure they are visually consistent. Use Bagoss Condensed
Regular.

Partnerships

When creating partnerships with third parties, follow the guidance below to make sure the hierarchy and placement 
is correct.