Layout system
This is where everything comes together.
It helps keep our communication
consistent and impactful.
Margins
Logo placement
To determine the size of the logo, we use the longest edge of the format. Our symbol can be used as a sign-off or super graphic in secondary applications. In primary applications, the super graphic must be accompanied by the wordmark.
Columns
We use a 12 column grid across all applications except in extremely narrowly circumstances, where we use a 6 column grid.
Examples
Below are examples of our layout system in use. The nature of our layout system is flexible and playful.
Things to avoid
01
Don’t make our margins too big or too small.
02
The size and placement of our logo needs to be consistent to our rule set.
03
Don’t overlap imagery and type.
04
Do not use right-aligned type.