Graphic system

Our graphic system is a visual representation
of the uplifting spirit, attitude and ambition of
our brand.

Overview

Uplift device

Our Uplift device captures the optimistic spirit of the brand. It creates a sense of movement across applications, and speaks to our audiences’ journeys.

Details

Below is an example of our Uplift lines. Follow the design guidance to make sure our graphic device is always visually consistent and impactful.

Example

Below is an example of the Uplift device in application. It should always create a sense of movement and energy. We can also use Movement lines to accentuate this energy.

Variations

Build

We have three types of Uplift lines in our system - Everyday, Expressive, Supergraphic. Everyday should be used the majority of the time. These variations are designed to add flexibilty and expression.

Everyday Expressive Supergraphic

Sizing

Everyday sizing

To create consistency in the stroke size of our Uplift device,  make sure to follow the guidance below. We always use the shortest edge of our document to determine the size of our line.

Expressive sizing

To create consistencty in the stroke size of our Uplift device,  make sure to follow the guidance below. We always use the shortest edge of our document to determine the size of our line.

Shadow

When using a shadow to overlap typography and imagery,  it should be 10x the width of our Uplift device.

Typography Art direction

Typography

Examples

Here are some examples of how our graphic device works in relation to our typography. When using our Uplift device we do not need to include punctuation. 