Our art direction is a mix of aspirational and
authentic. We always showcase a broad range
of people to reflect the diversity of our audience,
and we capture them in real moments. Images
without people never feel staged or too perfect,
so every home feels lived in.

Overview

Style

We use flash photography to enhance candid moments within the home. This treatment is what makes our art direction distinctly Casavo.

Categories

Across our art direction styles we have three guiding principles that capture the spirit of Casavo.
01

People

02

Home

03

Product

Overview

The people and homes we feature should feel authentic and natural. We should always aim to capture a diverse range of people from different backgrounds and ages.

Details

Overview

Our interior photography should capture real homes and interiors. Each space should feel lived in rather than orderly and pristine. This way, we’ll ensure our images feel warm and familiar.

Details

Overview

When we showcase product in photography, we want it to look as natural as possible. Our images should always reflect the real ways audiences might interact with us.

Details

Things to avoid

01

Do not use staged scenes

02

Do not use illustrative photography

03

Do not apply a colour filter

04

Do not over expose photography

Next section Illustration & iconography