Art direction
Our art direction is a mix of aspirational and
authentic. We always showcase a broad range
of people to reflect the diversity of our audience,
and we capture them in real moments. Images
without people never feel staged or too perfect,
so every home feels lived in.
Overview
Style
We use flash photography to enhance candid moments within the home. This treatment is what makes our art direction distinctly Casavo.
Categories
Across our art direction styles we have three guiding principles that capture the spirit of Casavo.
01
People
02
Home
03
Product
Overview
The people and homes we feature should feel authentic and natural. We should always aim to capture a diverse range of people from different backgrounds and ages.
Details
Overview
Our interior photography should capture real homes and interiors. Each space should feel lived in rather than orderly and pristine. This way, we’ll ensure our images feel warm and familiar.
Details
Overview
When we showcase product in photography, we want it to look as natural as possible. Our images should always reflect the real ways audiences might interact with us.
Details
Things to avoid
01
Do not use staged scenes
02
Do not use illustrative photography
03
Do not apply a colour filter
04
Do not over expose photography